Beyonce

What’s Your Selling Point?

usp

Selling isn’t part of the game, selling is the game.

I remembered when I was first introduced to UPS- unique selling point or proposition. It sounded like another cliché or the courier company. I have come to understand that UPS which also will mean selling point is basically your coveted strengths and harnessed opportunities. Your selling point is what unique potential or talent you have that differentiates from the other 7 billion people on this planet. How is that even possible in this copycat culture? Yes, that is possible. (more…)

THE PLATFORM

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I often hear repeated moaning  “why I don’t have the opportunity some of these successful people like Steve Jobs, Barack Obama, Kiichiro Toyoda, Jack Welch, Tiger Woods, Michael Eisner or Beyonce”. I just thought of something, these are not overnight success. Were they talented? Yes they are, am I different… I suck, I get it. But wait, come to think of it, these people could have only climbed up because they were successful on a platform, and from there propels to a bigger platform and they keep going at it. Every one started from somewhere,  Apple started from a garage, Coca-Cola  from carbonated water, Disney from Mickey…. what am I starting? How do I get better at it? …..

What is my platform? Forget about tomorrow, just here and now. My platform could be my five team members in my company, my country neighborhood, my grade 10 class, or the front counter at Walmart. What impact have I made in my circle of influence that warrants the world to give me a bigger stage?

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